Millions of Americans have caught the yoga wave in recent years. Celebrities like Gisele Bundchen, David Beckham, and others swear by meditation and yoga. So it’s no wonder the demand for mobile yoga apps is on the rise as well.
If you want to create a yoga application to help the yogis of the world share experiences, find training exercises, and be a part of a dynamic community, now is the time.
This blog is a detailed walkthrough on what features a top-notch yoga app should include and how much it costs to make an Android yoga app or develop one for iOS.
What is Behind the Popularity of Yoga Mobile Apps?
To understand the mobile yoga app craze that’s taking all over the world, take a look at the reasons why people enjoy using meditation and training apps.
1. It’s cheaper
Being a yoga practitioner is not cheap — statistically, an average yoga enthusiast will pay over $28,000 in their lifetime for studio yoga classes. A mobile app is considerably cheaper since the market is full of much less expensive and even free alternatives. A plastic floor mat and the app are all one needs to practice yoga at home.
2. It doesn’t take much time
Going to a class is a time commitment. Yoga apps, on the other hand, are a way out for people with busy schedules. With solutions like 5-Minute Yoga, people can run quick meditation sessions to get through the day with a sense of harmony and balance.
3. There’s a community
It is empowering to be a part of a local yoga club. Isn’t it better to join an international community where millions of yogis unite and exchange practices? Through mobile apps, people get to share their knowledge on forums and connect on social media.
4. The app keeps track of your progress
Yoga mobile apps help users keep track of their progress. With push notifications, you will be reminded to not slack off your training. Also, with built-in progress-trackers and leaderboards, users can make sure they are improving after each session.
Yoga App Must-Haves and Additional Features
Entering the app market, keep in mind that users will be expecting a must-have set of features. Here are the tools a mobile yoga app should have:
- Workout plan. Mobile apps have all the tools needed to create custom workout schedules and sessions based on users’ activity logs and physical shapes.
- HD video coverage. Following a yoga instructor makes it easier to exercise in the healthiest way possible. Also, an audio commentary on all exercises makes it easier for users to follow all the moves and stances.
- Custom classes. A ‘practice yoga at home’ app should take users as a reference point when planning a session. Make sure the workout matches the audience’s goals and physical shape.
- Class scheduling. A quality tool should offer scheduling features, with push-notifications to remind users of sessions.
- Detailed info on workouts. Adding context to yoga sessions increases users’ trust in the application. By offering a guided yoga app, with an explanation of how every pose contributes to better health, you will increase the audience’s awareness and motivation to train regularly.
- Different levels for beginners and advanced yogis. Provide users with a wide selection of workout options — from basic, introductory courses to advanced, challenging sessions.
- Offline mode. Offer a range of offline workouts so that users can practice yoga outdoors, during vacations, etc.
- Live Q&A with coaches. The lack of feedback is a dealbreaker for many yoga training app users. Give the audience a space to ask questions by hosting live Q&A chat sessions with coaches.
- Integration with voice assistants. Voice-driven interfaces are a major tech trend. To not stay behind, be sure to integrate a yoga app for iPhone and Android with the most popular voice assistants.
The Best Yoga Apps on The Market
The market of online yoga apps has no lack of offers — there’s a solution for all types of yoga, ages, genders, and physical shapes. Draw inspiration from the world’s favorite yoga apps when designing your own.
Daily Yoga offers users 20-30-minute yoga sessions that are easy to plug into the busiest routine. The workouts are focused on improving a particular aspect of physical shape.
- A wide range of short, low-commitment workouts;
- An active user community;
- Personalized programs.
- Pop-up ads;
- Created for yogis who know the basic poses;
- Poor video coverage — still images.
Yoga Wave is a personalized yoga app, driven by your goals and schedule. Here, users can create a personalized course, get advice from a teacher, and enjoy 15-minute practice sessions.
- Short personalized sessions;
- It is a video yoga app with an audio coverage;
- Intuitive interface.
- Limited free version;
- No multilingual support.
Down Dog is created by a yoga instructor — as a result, it takes an in-depth approach to work out, uncommon for many other solutions. The app offers guidance on learning the basics and a handful of advanced exercises.
- One of the best yoga apps for beginners;
- Sessions are 15-90 minutes long;
- Videos are approved by a yoga instructor.
- No offline mode;
- A limited free version.
Yoga Studio app is paid — yet, the range of features and the quality of sessions it offers to make the pay worthwhile. Users can either go with built-in practice sets or create a flow by choosing a pose from the catalog.
- HD video quality;
- A yoga offline app;
- Highly personalized workout plans.
- Monthly fee.
What Will Bring You Success in Building Your Yoga App
Depending on your vision, the range of in-app features may vary — yet the framework for building a highly functional product rarely ever changes. Take these steps to bring yoga app development to the next level.
- Define the app type and the target audience. There are several vectors the development team can take — make a yoga workout app that aims at a broader audience of yogis, branch out and cater to a narrower niche, or focus on various types of yoga. It might be a collection of training sessions, a community forum, or a one-stop-shop that includes all of the above.
- Define the app features. App developers might add multi-device synchronization, an overall health tracker to help users keep tabs on their physical shape, a food-and-water tracker for dieting users, and so on.
- Plan the development schedule. Create a timeline with deadlines for every development stage and divide responsibility within the team.
- Plan for scalability. Think big — outline what the steps of bringing the app to new markets are, both from technical and business standpoints. Write down the time and budget estimate needed to implement these changes.
How to Make Money with Your Yoga Application
Generating profit from your app is crucial for its sustainability and growth. To turn a yoga application into a revenue stream for your startup, there are lots of ways for implementing a monetization model.
Offering relevant ads to your app’s users is a common way to generate profit from attracting new visitors. Usually, development teams choose one of two ways of implementing ad-based monetization — setting up personal agreements with ad-buyers or using specialized networks.
2. Paid apps
You can put a price tag on the app from the get-go. It’s a sure way to profit from every download and ensure you will make more as the project scales. However, don’t forget that application marketplaces (Google Play or the App Store) will charge you a 30% commission on all app sales.
Another way to monetize the app is by offering paid membership registration. This way, the development team doesn’t lose a fraction of the audience who are not ready to invest in a paid app and can bond with dedicated users on a deeper level.
4. Paid features
Adding a range of paid features to a free app is a way to incentivize users who want to improve their practice experience but are not ready to invest in an auto-renewable subscription.
How Much Does It Cost to Build a Yoga Workout App?
Depending on the app’s complexity, the overall development budget can stretch out to hundreds of thousands of dollars. Lately, integrating IoT and AI technologies is a popular trend among developers too. However, if you can’t dedicate enough budget or other resources for such complex integrations, the overall cost of a basic Android or iOS yoga app per platform would sit in the range $15,000-$30,000.
The median hourly rates of the development team go as follows (data provided by PayScale):
- UX designer — $35
- UI designer — $30
- Mobile developer — $35
- Tester — $25
Here’s the cost breakdown for a yoga app development:
|Development stage||Number of hours||Costs (rounded)|
|Design and Prototyping||40 hours||$1,400|
|UI Design||60 hours||$1,800|
|Development (front-end and back-end)||450 hours||$15,750|
Running a yoga app is a lucrative niche with millions of potential users. Building such a project is challenging — there are a handful of reputable apps already on the market. On the other hand, all the effort and money invested in yoga application development will pay off as direct revenue and reputation building.
Developer skills are a crucial factor of a yoga app’s success. At Lotasoft, we’ve successfully developed multiple sports apps for personal training and fitness tracking. Our technology stack encompasses Swift, Objective-C, Java, Kotlin, and other programming languages.